Imagine scrolling through Instagram and finding a post from your favorite influencer.
In the caption, they're talking about their own product. And how it helped improve their life or made their work easier.
This is fairly common, especially among affiliate marketers. It's a strategy to attract their audience.
And it works!
Their audience is more inclined to use or purchase from their brand. More importantly, they bring their products or services in front of potential leads.
This strategy is called attraction marketing. It involves showing people how your product or service is beneficial to you.
Want to learn more about attraction marketing? We've got you covered.
In this post, we'll give you a few tips on how to implement it to your strategy. Plus, we'll give you some of the best practices of using attraction marketing to generate more leads.
But First, What Is Attraction Marketing?
Attraction marketing is an effective strategy for generating leads and boosting brand equity and loyalty. It involves providing free, valuable content about your business.
The main goal is to draw prospects in by showing how your brand’s offering improved your life.
So instead of saying, "You need this because of XYZ", you need to tweak your marketing angle and say, "I need this because of XYZ".
In doing so, you're positioning yourself as an expert.
By providing valuable information...
Isn’t attraction marketing similar to inbound marketing?
In a minute, we'll dive deeper into the relationship between attraction and inbound marketing. But first, let's talk about who will benefit from attraction marketing.
Honestly, anyone can use this digital marketing strategy. Whether you're selling a product or a service, it's a powerful online marketing technique. So it's perfect for eCommerce, digital entrepreneurship, or online coaching.
If you're not using it, then you're definitely missing out!
Is Attraction Marketing the Same as Inbound Marketing?
There are a variety of techniques to attract customers. And inbound marketing is one of the best attraction marketing strategies you can use.
But what is inbound marketing?
Inbound marketing involves providing content and experiences that attract consumers. The aim is to provide solutions to your target audience's problem. In doing so, you guide your potential customers towards your online business.
With this technique, you're using free, valuable content to pull in prospects.
Some of the ways to implement this are through:
Using accessible and high-quality content will pique your potential customers’ interest. Additionally, it helps build your credibility.
When your customers are ready to buy, your brand will be their number one choice.
Later, you'll learn the best practices of attraction marketing. But first, you'll need to implement it in your digital marketing strategy.
Are you ready to learn the tried and tested attraction marketing formula?
3-Step Formula to Implement Attraction Marketing Strategy Into Your Business
The main goal of attraction marketing is to connect with your customers. With this connection, you can build your email list, generate leads, or land a potential client.
To do this, you'll need to share your brand story. Be authentic. This allows you to emotionally connect with a customer.
Most importantly, provide valuable content. Answer your audience's questions before they even ask.
Share Your Story
According to Simon Sinek's The Golden Circle model, you need to discover your brand's "WHY" to stand out from similar competition.
"The WHY is the purpose, cause, or belief that drives every organization.", says Simon Sinek.
Why are you doing what you're doing? Why should your customers care?
It's important to communicate this message. And sharing your brand story is one of the best ways to do so. You might want to answer these questions:
Don't just talk about your product or service. Mention what your business stands for. Who are the people behind the company? Share behind-the-scenes stories.
In doing so, you're able to connect with your customers at an emotional level. When you share your story, it won't sound like a sales pitch.
Know Your Audience and Their Pain Points
Who are you talking to?
It's important to be crystal clear who you want to attract. Because once you know and understand your target audience, then you can think about what problems or challenges they’re facing.
Remember, people buy products or services to solve a problem. How will your business help them overcome this challenge?
Then connect with your potential customers by saying, "Hey! I had the same problem before." Then you tell them how your brand’s offering made your life easier.
In attraction marketing, don't just mention your product and its features. You need to tell them how it is beneficial to you and to them.
Emphasize How Your Product or Service Continue to Help You
Lastly, mention how you've benefited from your products or services.
Say, for example, you're selling a marketing tool that helps build email lists. Then let your audience know how it made lead generation a breeze for your own company.
Share how you use your own products or services. In doing so, your audience is inclined to know more.
This 3-step formula will help you in creating attraction marketing strategies that will be valuable to your audience.
Ready to make these strategies even more effective? In the next section, we'll give you a few tips to attract and convert your audience.
Attraction Marketing Tips to Attract and Convert
Some say that using attraction marketing is easy. And it quickly generates results and is an excellent strategy for any organization.
I hate to break it to you, but it doesn't provide results overnight.
Like any online marketing strategy, it requires effort. You need to invest time and energy but the results will be worth it.
So how do you use attraction marketing to pull in your audience and turn them into customers?
Create Valuable Content
To attract potential customers, you'll need something to pull them in. This is where valuable content comes in handy.
But constantly pumping out content isn't the answer. What you need is a high-quality content that brings value to your audience.
The goal here isn't to merely rank your website on search engines. Your audience must be able to read it and it must influence their buying decision.
For this reason, you need content that's:
Most importantly, you need different forms of media.
Remember, each individual consumes content differently. Some prefer lengthy blog posts while some prefer graphic content. So don't stop at publishing blog posts. Use infographics, videos, and digital stories.
Choose the Right Distribution Channel
Now that you have your content, you'll need to choose the right platform to distribute it.
Of course, you'll need a website blog. Why?
Because a website blog allows you to post long-form content.
Take Neil Patel as an example. He is a serial digital entrepreneur and expert marketer who leverages his blog to attract and convert.
But of course, he also uses other platforms like YouTube, podcasts, and social media.
Which brings me to my next point.
If you want to reach a wider audience and grow your reach, you'll need to be precise.
Choose a social media platform where your audiences are. Additionally, the platform must be the right channel for your strategy.
For instance, Instagram is great for sharing your brand story. It supports long captions and allows for convenient engagement.
If you want to use Twitter and Instagram, it's best to accompany your message with eye-catching graphics or video.
Personalize Your Message
Attraction marketing strategy isn't only about putting your business in front of your target market. It's about using a personal approach to draw people in.
So instead of directly "selling" your product, frame your message to respond to your audience's needs and interests.
How is your product or service beneficial? Will it make your audience's life easier?
Frame your message around these concepts.
Let's use our previous example. Say you're selling a marketing tool for building an email list.
You can start by writing about your previous experience with building email lists. Then talk about how your product makes it so much easier for you now.
Remember, even if you're sharing your story, it's still important to be factual. Nurture authenticity. In doing so, you'll be able to earn your audience’s trust.
Here are a few things to remember:
Ready To Use Attraction Marketing In Your Business?
The secret is in understanding your audience's needs, interests, and pain points. Use accurate data and create valuable content that draws them in.
Attraction marketing allows your audience to imagine having your product or service in their life. It's an effective way to generate leads and boost conversion.
Use attraction marketing to connect and engage. As a result, you'll be able to increase sales.