When legendary copywriter Gary Halbert wrote his son from prison, the result was 148 pages of sales letters.
Known as the Boron Letters, Halbert’s advice to his son for 10xing his copywriting was low-cost, sure, but high-effort.
To become a world-class copywriter, Halbert didn’t suggest that his son take courses, attend a seminar, or buy more books.
Instead, the famed and infamous copywriting bigwig advised his son that the only way to become “The Best Copywriter Of All Time” was to travel off the beaten path.
Review of: Funnel Scripts
Rating:
Summary: With Funnel Scripts, you can rely on software to pre-write and completely customize your copy. The addition of 6 bonuses + coaching make this offer a no-brainer for anyone looking to improve their copywriting.
To become a good writer, Halbert believed you needed to write well.
So you want to know what his recommendation was?
Gary Halbert advised his son to spend time, every single day, copying out his best ads by hand.
Today, Bond Halbert is a marketing genius in his own right, author of several marketing and copywriting strategy books. In other words, he’s got real chops to back up his expertise.
But is copying sales letters by hand the only way to get that good?
I found a better method. And it actually comes with live training designed to make you better at copy — and continue scaling you up.
If you feel you’re banging your head against a wall trying to get your funnel copy on point, this one’s for you.
This Funnel Scripts review is going to:
Before we get into the big payoff that Funnel Scripts provides, let’s answer the most common question entrepreneurs have when hearing about this tool:
What is Funnel Scripts?
What is a Funnel Script?
To understand what Funnel Scripts is and why it’s so revolutionary for your product or service, you’ll need to take a look at why copy matters so much.
Keep reading and you’ll find out.
Experts agree: It’s getting harder and harder to write convincing copy.
And that’s unfortunate because compelling funnel scripts and copy are your online salesperson. Without it, you’re failing to convert leads into prospects.
If copy is doing its job and selling, though, then you’ve got the ideal situation on your hand:
Leads > Sales, Sales > Repeat customers, and Repeat sales > Referrals.
It takes years to perfect your copywriting skills — I mean, Matthew Weiner created seven seasons about a copywriting ad agency.
(I get it, we all wish we could drink like Don Draper though.)
Now, not only does copywriting hold the heavy burden of convincing your prospects to take action, it also needs to be constantly updated and tested.
And what works on one demographic of audience may not work on another.
As a copywriter, it’s your job to make sure that your offer and your language resonate. Your prospect needs to read about the benefits of your product and be able to imagine themselves using it.
(They should be shouting something like a “Heck yeah, that’s me!”)
And if you use a funnel builder for your online business, you’ll need to make sure that your funnel scripts and sales letter scripts move your prospect from hook, story, offer, and upsells.
But it's your story scripts that are doing the persuading and selling. If these words fail to connect with your prospects on an emotional level, they could easily drop off.
And they will.
But in the hands of powerfully persuasive (and expensive) copywriters, these funnel scripts are an opportunity to convert customers with greater impact through the funnel journey.
That’s what well-designed, cohesive, and consistent funnel scripts should be doing for your sales funnels. Of course, startups and business owners like you are racing against the clock.
Fact: You can’t afford to waste two months writing, testing, implementing, analyzing, and perfecting your sales copy.
The writing process alone often results in overwhelm, frustration, poor conversions, and money wasted on lead capture that you’ll never see again.
So let’s take a closer look at the bells and whistles of a piece of software, Funnel Scripts. It claims to completely automate the way you generate and write scripts funnel businesses uses.
Not only does it give you the theory and training behind ad scripts, it does the job for you. The Funnel Scripts software pumps out content like video scripts that are perfectly attuned to your target market.
And, yes, it does come with a money back guarantee, so you can test drive the functionality.
So say goodbye to your expensive copywriter. Oh, and there’s no need to follow Daddy Halbert’s training advice either (unless you really want to).
Funnel Scripts Overview
Did someone tell you that people make logical decisions?
Someone lied.
Fact: People like to think they make logical decisions when it comes to making purchases.
But the truth is that people are emotional creatures — and the power of foolproof copy is being able to pull all the delicate levers and controls that move your prospect’s emotions in favor of buying.
To be clear, writing great copy is not about convincing everyone to take advantage of your special offer. That’s called being scammy.
Instead, it’s about getting the right people aligned with the right product or service that will serve their needs. Funnel Scripts simply automates this.
If you’ve ever taken a stab at trying to convince someone through writing, though, you’ll realize how hard and, frankly, tedious it can be.
You can’t physically gesture, shout, wave your hands, use your tone of voice, or your physical presence to draw them in.
All you have is words.
Funnel Scripts is the software that makes sure that every word of your funnel scripts counts.
With Funnel Scripts, you can rely on software to pre-write and completely customize your
Basically, Funnel Scripts helps you write copy more consistently by writing copy for you.
How Does the Funnel Scripts Software Work?
Russell Brunson and team developed Funnel Scripts for the total copywriting beginner. It’s a web based interface that takes the details of your sales offer and transforms it into highly targeted and customized copy.
However, the scripts and copy Funnel Scripts generates are powerful enough to help you learn about the basic nuts and bolts of copywriting. Basically, you get an in-depth view into proven copy.
It’s like a swipe file but way more detailed.
See, there’s a formula to writing conversion copy for goals like lead capture, or creating a convincing video sales letter.
Even small and seemingly inconsequential details like email subject lines can be the difference between making a sale or being left unread and unopened.
You could spend years learning and perfecting these letter scripts. Or you could use the training videos featured in Funnel Scripts to reverse-engineer your own.
So when you’re ready to tweak the sales copy that Funnel Scripts generates, you can do so without paying extra money for an “expert.”
Here’s how Funnel Scripts works:
Boom!
That’s literally all you do.
If you don’t want to self-edit, don’t!
Warning: using Funnel Scripts and the included LIVE copy coaching, will help you become a pro about copywriting fundamentals.
Can You Try Funnel Scripts for Free?
This Funnel Scripts review wouldn’t be much use if you couldn’t try out the Funnel Scripts software for free before committing.
It may even sound too good to be true, so I can understand if you need to wrap your head around just how “automated” Funnel Scripts really is.
The good news is that there is a free trial for Funnel Scripts.
The clincher, however, is that you’ll only be able to test out one kind of funnelscripts copy.
But going through the form is the exact same process as the full Funnel Scripts software. You’ll be able to decide whether you’d like to keep the generated headlines or edit the copy.