Search Engine Optimization
Knowing the metrics that the search engines love is one thing. Using these metrics in ways that provide organic revenue-producing traffic and longevity is another. With our advanced SEO philosophy, we aim to create authority for all of our clients.
When the search engines recognize a brand to be trustworthy and authoritative, it translates into the collections of rankings that can make a difference to business growth. The key is to focus on trust, traffic, and theme (aka relevance).
Online Reputation Management
Reputation Reputation management is all about making certain that your potential clients, patients, or customers see your business for the successful enterprise that it is, instead of possibly viewing what some people have posted online.
Plus, reputation management makes your other marketing efforts far easier. Instead of wasting time trying to overcome false impressions, you can spend time generating more leads, getting more website referrals, and increasing your profits.
Google Pay-Per-Click (PPC)
Paid advertising on the search engines is the second leg of a successful marketing campaign. With targeted focus on potential customers, based on their search terms, we analyze data and split-test ad copy to increase conversions.
Increased conversions = more business growth. With specific strategies to keep cost-per-click (CPC) low, our PPC management service helps you reach new heights in your marketing campaigns and business.
Our team of talented publicists has the skills to communicate efficiently with the public through both compelling digital tactics and traditional public relations. Our relationships with media, online influencers, and bloggers drive visibility to you by featuring your brand on large social media sites, blogs, and local and national publications, keeping you in the spotlight.
We can even help you land the largest publications, such as Forbes, Entrepreneur, Inc., CNN, and CNBC.
When it comes to selecting the right SEO company, you have to be very careful about which company you ultimately decide to work with.
So much of your business is on the line, and time is always working against you in your efforts to increase your visibility in the organic search results. Every single day, your competition is pouncing on your potential customers and taking your income.
To make selecting the right SEO company an easier job, these seven tips will help you narrow your search for an affordable, professional, and efficient candidate.
1. Size of Your Company
When choosing an SEO company, be sure it offers different price points for different-sized businesses. SEO is NOT the same for all businesses. Drip Digital understands that every business has to reach out to potential customers with marketing strategies that are right for that individual company, not with a cookie-cutter formula. If you were to use the same marketing strategies as all the other businesses in your niche, your content would never be found by consumers.
2. Specific Keyword Optimization
The keyword optimization on your website is an integral part of how the search engine spiders rank your pages and how effectively the consumer will find you during a keyword search. At Drip Digital, we first analyze your content. Then, we optimize your keywords and suggest alternative ones to increase your page rank. You’ll even receive a detailed analysis report showing how the right keywords will increase traffic.
3. Award-Winning Customer Service & National Press
As you begin working with an SEO company, you want to know they’re there to help you when questions or concerns arise. The best search optimization companies not only respond promptly but also anticipate your concerns and offer you proactive expert advice for growing your search-ability. By addressing your thoughts before they become concerns, your SEO can implement improvements sooner and that get that rush of traffic to your website. We’ve also been featured some of the world’s top publications—Inc., Forbes, Huffington Post, and Examiner—for our research and development work in free traffic for small businesses.
4. Time to Make a Move
When it comes to search engine optimization, time is always of the essence because an onslaught of competition in your niche is trying to climb to the top of the standings. The SEO company you ultimately decide to work with needs to save you valuable time by delivering professional work promptly and without handholding. The expert SEO team at Drip Digital works on improving your website page rank so you can focus your efforts on other projects designed to grow your business.
5. Paying for Quality Service
It takes hard work for a search engine optimization company to develop a strategy and then find high-ranking keywords with decent traffic yet low competition. Although you shouldn’t expect to get bargain basement pricing on this service, you shouldn’t have to pay the highest rate either. Professional SEO experts charge a reasonable price for their exceptional service, and stand behind their work when delivered.
6. Developing Linking Strategies
It’s one thing to rank high for certain keywords. It’s another altogether to have a solid linking strategy in place. Your SEO company will work on developing reciprocal and one-way linking because they understand how important these parameters are to the search engines. Your SEO company will not only perform a detailed analysis of the linking structure within your website, but they’ll also show you exactly how they plan to improve upon it.
7. Understanding the End Game
More business owners are working with Drip Digital because our SEO company follows through on its promises. When you first begin working with our professional search engine optimization team, we’ll explain to you how we can increase your website exposure by getting you top rankings at Google. Our marketing strategies will drive more targeted customers to your products and services, which in turns grows your customer base and revenues.
These tips should help you choose the right search engine optimization company. You’ll get started on the right path, systematically increase the visibility of your website, and move steadily each day toward the top pages of the major search engines.
If your website isn’t on page 1 of Google for your business, products, or services, then you’re losing money to competitors that rank ahead of you. You might be asking, Why do I need an SEO expert on a local level? Because the internet and smartphones have replaced the phone book in most homes. People will turn to local searches to find businesses in their area that can meet their needs.
We can help you mobile-optimize your website and be found on Google so you can dominate your competition. We’d like to provide you with a free consultation and honest website analysis, which includes a summary of the changes we could make to improve your business.
Ready to take your success to the next level? Fill out our discovery form.