DotCom Secrets Review: Try Before You Buy

First off, the 254-page DotCom Secrets book is jammed with information that’s easy to read, but incredibly in-depth with its details and actionable content.

Secondly, it covers everything you need to know about:

Now, this DotCom Secrets review is not designed to sell this book to you because you can get DotCom Secrets for free.

Instead, this DotCom Secrets review should show you how I used the book to gain real results in my own business. From here, you need to decide for yourself if these results are something you want and if they’re results you can handle.

Here’s what this DotCom Secrets review will cover:

What is DotCom Secrets?

Have you ever needed a reference book that gives you everything you need about growing your company in a sustainable way?

Well, DotCom Secrets can do you one better. Instead of a dusty old book, Russell Brunson has created a playbook for growing your business using effective lead generation and sales methods.

The best part is that you can use these strategies both online and offline.

And these strategies are completely evergreen.

This matters because, everytime you try to implement new online marketing strategies, Google updates their algorithm or Facebook changes the way you target leads. All of a sudden, your perfectly devised tactics become obsolete.

So if you’re trying to figure out if what you’re selling will work with the insights that the DotCom Secrets book offers, read on. It’s easier to understand what DotCom Secrets isn’t before you make use of the different types of “secrets” within.

One of Russell Brunson’s original mentors, Dan Kennedy highlights how so-called “online marketing wizards” want to convince you that,

“Everything in the online media, marketing and business world is shiny and new, constantly changing, and untethered from the old rules, principles, facts, and math of successful advertising and marketing.”

Instead, the Dot Com Secret way is to:

To get the most of the DotCom Secrets book, take Dan Kennedy’s advice in stride:

“Don’t go into this book in lust for a new, cool, quick, easy “fix” or nifty “toy” or
clever gimmick that might make you money today but require you to find another and another and another, at frantic pace.

Go into this book in search of deep understanding and profound clarity about the
structure and science of effective marketing to be applied in the online media universe.”

If you’re ready to learn about what the differences between a ten-thousand-dollar website and a ten-million-dollar company are, and how you can mimic this level of success, I recommend you read this review closely.

The DotCom Secrets Curriculum:
What You Should Expect to Learn

The first time you open the Dot Com Secrets book, you’ll meet a dense whopper of a text. Now, I’m pretty sure you don’t want to do more reading than necessary, so I’ll give you the main takeaways from each section.

However, everything we cover will open your eyes to just how much detail and precise action Russell Brunson has managed to pack — let alone amass in all his years of collecting junk mail and reverse-engineering the most effective marketing strategies.

The book is broken up into five sections, but the very last section is about ClickFunnels. Make sure to check out my detailed ClickFunnels review if you want to learn more. The funnel building software is what Russell Brunson and Todd Dickerson created when they had had enough of manually building every aspect of a funnel system from scratch.

Section #1: Ladders and Funnels

Ladders and funnels are both concepts and the building blocks of your online business. Your first foray into the DotCom Secrets book will help you understand the most common aspects of online marketing.

At the same time, this section of the book doesn’t overwhelm because all the concepts are set against the context of a funnel. Even though they’re called “secrets,” ladders and funnels prove to be a foundational idea regardless of whether you use a funnel for your business or not.

All I can say is, expect an explosion of “Aha moments!”

Secret #1: The Secret Formula

Before you get started in business, funnel building or not, the “secret formula” is the starting point for anyone who plans to serve customers.

There are four main questions you’ll flesh out, including:

Not only does this section help you find answers to these questions, the insights you’ll gain from this part of the DotCom Secrets book will influence everything from traffic to positioning.

Secret #2: The Value Ladder

Next up is the value ladder. Now, these are not strictly “secrets,” but these are definitely the major cornerstones for growing your company — whether online or offline.

This is a major section, so pay attention.

Number one, not everyone is going to buy from you. Number two, people won’t all jump right away to a high value purchase. Why? Because:

Value ladders come into play before you ever build out a sales funnel. And you can literally create one for any kind of business. Mapping out a value ladder for your business also encourages you to create more products and services than just a one time offer.

The best part about the value ladder is that it can become a road map to residual and recurring income. Russell shows you exactly how to make this happen in DotCom Secrets.

Secret #3: Going From a Ladder to a Funnel

With that nice baseline built, you’ll progress to transforming your ladder into a sales funnel that actually executes each of your offers. This is one of the most powerful aspects to DotCom Secrets, distinguishing it from all other online business books.

This section shows you exactly how to:

Secret #4: How to Find Your Dream Customers

As an internet marketer, making a funnel work is not the hard part — it’s usually finding prospects and convincing them t