Let me be straight up, straight away: Just because you don’t buy ClickFunnels doesn’t mean your business is going to crash and burn.
Hyperbole is just one of the things ClickFunnels uses to convey its very real message:
You are literally only one well-designed, strategic sales funnel away from bringing in thousands of dollars in business revenue.
There are plenty of people out there trying to sell you on why their thing is the thing.
But the opinions expressed are not valuable to you unless you also get firsthand experience of the same stellar results.
The One Funnel Away Challenge is your opportunity to experience tangible, real-world results in just 30 days with sales funnels.
Now, I only want you to get access to this 30 day challenge if you’re ready. So I’m going to go ahead and say this with some confidence:
The One Funnel Away Challenge is probably not for you.
One Funnel Away only works if you:
So, it’s time for a decision: Take the blue pill, you wake up in your business and you get to do whatever you’ve been doing.
Or, you take the red pill and you stay in One Funnel Away Challenge review land. The in-depth program and its insane bonuses will show you how deep the rabbit hole goes.
The One Funnel Away Challenge Overview
Among the numerous ClickFunnels trainings and affiliate products out there, the One Funnel Away Challenge has got to be the most impactful. It’s designed to help you take action right away, consistently, and for the length of the challenge.
The commitment is a personal one, but the goal is a professional one: To have everything you need, within 30 days, to build, create, launch, and run profitable sales funnels.
If you are a:
Now, before we get into this review, let’s take a look at what this “challenge” is going to call forth from you, padawan.
Is the One Funnel Away Challenge Worth It?
Look, only you can decide if the Challenge is worth your time.
But let me say this: You may see affiliates for the program promoting the One Funnel Away concept, which costs you $100 to sign-up, and gives you access to all the video training, coaching, and extra bonuses.
If it’s only $100, why would ClickFunnels even allow people to use an affiliate link? The truth is that for every person that signs up to the 30 days challenge, the founder of ClickFunnels is actually losing money.
It comes down to confidence and efficacy: Russell Brunson, Julie Stoian, and Stephen Larsen are so sure that this program will help people that they’re willing to pour their all into the training videos, group calls, and challenge bonuses.
Once you’ve gone through One Funnel Away Challenge reviews, here’s how you can make a definitive decision on joining:
How Often is the One Funnel Away Challenge?
If you’re still on the fence about joining the Challenge, you may have seen it pop up in your search bar, YouTube ads, and Facebook feed more than once.
Yes, the One Funnel Away Challenge is a rolling offer, with rolling admissions date. If you do miss the deadline for participation, you won’t have to wait too long to jump in on the next 30 day session.
I’ve been tracking the deadline dates for three separate OFA challenge sessions. The offer refreshes with a new deadline date that’s 3 to 4 weeks in the future.
Wait...What is a ClickFunnel?
When you take action with the One Funnel Away Challenge, you’ll use ClickFunnels. CF a sales funnel builder, email marketing tool, affiliate management buddy, and funnel training video platform extraordinaire.
Yes, you read that right.
ClickFunnels bills itself as an expert in sales funnel psychology, and it can’t deliver on that promise without packing a whole bunch of goodies under the hood.
The platform has grown over the last five years. Today, ClickFunnels is a start-to-finish marketing solution built specifically for an online business that wants to focus on profits with a sales funnel.
If you’re looking to get a detailed look into ClickFunnels before you commit, make sure to read my ClickFunnels review here.
What is the One Funnel Away Challenge?
The One Funnel Away Challenge is a 30 day program that runs you through absolutely everything you need to know about how to build profitable sales funnels.
The training is not self-paced. You’re challenged and expected to keep up with the training, “missions,” and homework every day.
The content and delivery you’ll encounter in the Challenge features a lot of valuable resources, including:
Russell Brunson and his team named this offer and training the “One Funnel Away” Challenge because you don’t need hundreds of funnels to reach your money goals.
People often think that setting up a funnel or driving traffic is complicated. The truth is that your offer does half the work and your funnel does the other half.
With a great offer, and consistent traffic, it could take just one successful funnel to convert prospects into buyers. That’s the whole premise behind One Funnel Away.
If you’ve ever heard of the Funnel Hacking Live conference, you’ll know that the idea of being just a funnel build apart from $1,000,000 is a reality. People who accomplish this get to be a part of the coveted Two Comma Club
It’s called the Two Comma Club because a million dollar figure has two commas in it, get it? Yeah, it’s real subtle.
It’s understandable that a lot of people get really triggered by the whole “one funnel away” promise. Instead of seeing it as a personal challenge or an opportunity to master funnel psychology, a lot of people want to label the “hype” around real life success as some kind of scam.
My (and, this guy’s) advice to you: Don’t knock it ‘til you try it.
Form the most educated opinion you can, but you’ll really only be informed when you experience it for yourself.
In the words of Coldplay’s The Scientist, “...nobody said it was easy. No one ever said it would be this hard.” It takes real skills to nail down just one funnel and rely on it for profit.
But is it a pipedream?
The One Funnel Away Challenge is like a warm fire under your butt and a kick in the rear end that you need to see exactly what’s possible with building funnels.
(I don’t know why motivation involves the posterior here).
I won’t argue semantics. Some individuals choose other platforms and software, and that’s just fine. However, the psychology and selling techniques behind the challenge are indisputable.
Are there other platforms you can use? Sure.
Are there other training videos created specifically to help you achieve mastery of said software?
The answer to that would be a resounding “No!”
Oh, and the One Funnel Away Challenge works only if you work it. If you can’t commit to the homework, or you can’t see yourself working an hour or two on this project everyday, save yourself the hundred bucks.
So I like to think of the name of the challenge in really high-level terms:
“You’re just one funnel away from…”
You get to decide whatever comes at the end of that ellipsis.
What Your $100 Buy-In Gets You
with the One Funnel Away Challenge
You may be surprised to learn that, for the price of a good steak, you can get started with the OFA Challenge.
There are two separate packages that you can choose from. Both give you access to the full challenge kit. You have complete access to 30 days of non-stop, badass training on sales funnel building. However, one is a digital package and one includes the physical OFA challenge kit.
Not only is it a value for money, getting a physical version of the One Funnel Away Challenge Workbook and 30 Days hardcover book is the right choice for text-based learners.
The full course still sits under the login page, so you don’t need to opt for the physical and digital bundle. However, the hardback book and the OFA workbook are the ideal resources to help you keep track of your progress. Since you’ll also get these as bonuses, it’s a nice to have.
OFA is made up for a variety of content types to help you navigate the building of a sales funnel. From videos to live coaching, the next 30 day period will be scheduled with 30 days of “missions” from the following funnel hacker experts:
You may recognize Stephen from the CF Helpdesk and Tutorials YouTube channel.
And if you don’t know Julie Stoian, she’s an 8 figure marketer who transformed her business operations with funnels. Today, she works with Russell Brunson to supercharge OFA and Funnel Hacking Live.
Now, it’s important to note:
Despite their titles, all three of your “coaches” for the next 30 days are absolute beasts of action-takers.
In a minute, I’ll let you in on the inside of the One Funnel Away login and members area.
But first, I want to quickly show you the insane amount of proof, inspiration, and actual stories of businesses that went from funnel flops to major wins.
Right now, I’d like to draw your attention to two of my favorite aspects of the challenge. Don’t get me wrong, the 30 days are going to be absolutely jam-packed with value. But these two bonuses are evergreen. I return to them over and over again — for both offer hacking and motivation.
MP3 Player and Recordings
Okay, do you need the actual MP3 player itself? Probably not. The digital audio recordings are enough (though you’re going to get the MP3 player if you choose the physical bundle).
However, you’ll need the wisdom, guidance, insights, and secrets that Russell and Stephen break down in their very first OFA coaching sessions.
Behind the Scenes of the 2 Comma Club
There are around 30 entrepreneurs within the Summit interviews. Each of them has a blueprint for selling. Their stories populate this section of what’s essentially video coaching.
You may have even heard of many of these individuals within the funnelhacker community as businesses creating a million dollars or more.
Choose any interview for answers about strategy and selling from names such as:
Trey Lewellen, Liz Benny, Garret J. White, Allison J. Prince, Dana Derricks, Julie Stoian, Stephen Larsen, Stacey Martino, Ed Osborn, Tyler Shaule, Rachel Pederson, Jeremy McGilvrey, Peng Joon, Myron Golden, Jaime Cross, Dan Henry, Joe McCall, Spencer Mecham, Anissa Holmes, Dean Holland, John Lee Dumas, Rob Kosberg, Natalie Hodson, Pat Rigsby, Caitlin Pyle.
The sheer variety of entrepreneurs should tell you something valuable instantly: The products and services you sell are not a barrier to successful funnels. Take your time within the One Funnel Away Challenge as a deep learning opportunity.
Be a sponge and soak it all up.
What You’ll Learn in The One Funnel Away Challenge
Your mission, should you choose to accept it, is to commit to every aspect of the One Funnel Away Challenge within the next 30 days.
Luckily, this message won’t self-destruct. But the clock is ticking. So let’s get into it.
There are 4 weeks worth of “missions” and modules within the membership area. As promised, here’s a look into the login area.
The navigation menu gives you links to all the “missions,” as well as a “Secret” area, which connects you to the private Facebook group.
This is where Russell posts all the daily missions, plus all the recordings of the audio files. You can think of the activity inside the Facebook group like a handy accountability coach.
This is not the first week. Pre-training is also known as Belief Week. In any bootcamp or finite program, there’s always a period where you get your head right.
Pre-training week is that time. The series of videos you’ll unpack are designed to help you strap on the right mindset for the next four weeks. There is a lot of work that goes into belief — in fact, this is where most business owners fail.
Modules in Belief Week are marked PT 1 through 6 and include:
These are the fundamentals to any business. Even if you never build any funnels in your life, the ideas here will last you a lifetime.
In Week 1, you hit the ground running with the basic elements of funnel hacking. You’ll learn how others build and market their funnels, as well as how to sequence your offers to spark conversions.
The modules or “missions” include:
You’ve got the “what.” Week 2 is all about the “how.” Or, rather, one very specific part of the “how” of conversion — strong, compelling copy.
Now, as you get deeper into the Funnel Hacker Community, you’ll learn of a crazy tool that helps you “auto” generate personalized scripts, ad copy, and sales page copy.
If you’re looking to learn more about that program, check out my Funnel Scripts review here.
In Week 2, you’ll be challenged to level up your copy writing skills. Of course, these are universal strategies that you can later apply to any website or any landing pages you’ll build.
Weaving the voice of customers and persuasive story telling will give you the power to create consistent conversions.
Your training sessions or missions include:
Week 3 of the challenge is all about funnels. Everything you’ve learned so far — a success mindset, how to sell and make money online, and effective sales copy to drive those sales — comes together to create incredible funnels.
Your missions include:
Week 4 is launch week. You’ll take everything you’ve learned and put it into the world.
Week 4 is where you pull in traffic — hot, cold, and warm leads — through your funnel, and guide them through the various stages.
If an upsell or a downsell doesn’t work, you will also learn how to adjust your funnel strategy.
What I Love About the
One Funnel Away Challenge Process
Here’s what makes the Challenge something truly unique. There’s nothing quite like it in the world of sales funnels right now. To me, it’s especially powerful because a lot of people lack the support that you’ll get when you go through the challenge.
The Challenge is so consistently effective because it:
What I Didn’t Like About the
One Funnel Away Challenge
There are a lot of people out there promoting the Challenge, so, the closer you get to a deadline, the more overpopulated and annoying the ads get. The more prevalent the ads, the more skeptical people are.
Instead of clarity, these over-the-top ads create beliefs about scammy programs.
A generous affiliate program and affiliate commissions are also another reason why the Challenge gets so much visibility. There’s nothing wrong with referral payments, but affiliate marketing ads can become repetitive.
Of course, that’s not without reason. The challenge is incredibly immersive and calls on a significant amount of time and effort on your part. So, it’s important that whoever takes on this Challenge is committed to everything it entails.
Conclusion: A Wrap-Up of the
One Funnel Away Challenge Review
If you plan to be profitable with funnels, this One Funnel Away Challenge review should have given you everything you need to know to make a final decision. The Challenge is more powerful than other programs because you emerge with so much more than just functional knowledge.
Your small investment of just $100 gives you access to ongoing support, training, theory, practice, and a structured framework to launch your funnels. The bonuses within the Challenge kit are also insanely valuable because they’re evergreen.
Even if you never take the Challenge again, you’ll gain instructive details and insight into how to build profitable funnels from world-renowned entrepreneurs. The lessons you’ll pick up in the Challenge will end up changing your very mind on what it takes to design a thriving online business.
Hint: Your first step is to break all the rules and preconceptions around success.
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.