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Significant Social Media Facts and Statistics

Significant Social Media Facts and Statistics

These days, it seems like everyone is on social media. It's now our go-to source of entertainment and even news.

So if you’re wondering whether it's a trend that'll eventually die down?

The answer is: not anytime soon.

In fact, it's now an integral part of digital marketing. And it's an ever-evolving landscape.

That's why businesses - big and small, are taking advantage of these platforms. Social media levels out the playing field and allows even small businesses to get exposure. That said, use the power of social media to gain an edge.

But developers will keep adding more new features and changing algorithms. So new trends will keep popping up. What may be new today may be outdated in a few months.

That said, you need to stay updated.

Here, we've curated a list of the latest social media facts in 2020. Use these facts and statistics to update your strategies.

Before we dive into the statistics for each social media platform, let's first take a look at the general social media facts.

General Social Media Facts

1. 4.57 billion internet users. 83.36% of them are active users. (Backlinko)

2. 4.20 billion mobile internet users. 90.71% of them are active users. (Backlinko)

3. 3 hours and 40 minutes of the time spent using mobile phones every day is done using social and communication apps.

4. An estimated 3.6 billion people were using social media worldwide in 2020. This figure is projected to rise to almost 4.41 billion in 2025. (Statista)

5. Eastern Asia accounts for the largest share of social media audiences worldwide. With approximately 1.07 billion social media users. (Statista)

6. The average user has 8.6 accounts on different networking sites. (Backlinko)

7. 2 hours and 24 minutes per person is the average time spent on social media. (We Are Social)

8. 91% of retail brands use two or more social media channels. (Adweek)

9. 81% of small and medium businesses use social media. 94% do so for marketing purposes. (Mashable)

10. Social ad impressions are up 20%, year over year. (Statista)

11. 27% of people say they find new products and brands through paid social ads. (Hootsuite)

12. 91% of SMBs said social media helped "increase brand awareness". 82% said it helped generate "new leads". (Mashable)

13. Facebook is still the most-used social platform followed by YouTube. (We Are Social)

14. In 2020, the projected ad spending in the social media advertising segment amounts to $98,646 million. (Statista)

15. 52% of all online brand discovery happens in public social feeds. (Hootsuite)

16. 23% of internet users say that they're more compelled to buy from a brand with high engagement. (Hootsuite)

Facebook Facts and Statistics

1. Over 2.7 billion. That's the number of monthly active users as of Q2 of 2020, making Facebook the biggest social network worldwide. (Statista)

2. More than 100 million total app downloads monthly. (Statista)

3. India, United States, Brazil, and Indonesia have the biggest Facebook users. All of which have more than 100 million users each. (Statista)

4. 1.95 billion of Facebook users can be reached by ads. That's 32% of the world population who are over the age of 13. (Hootsuite)

5. Over 98% of active Facebook users worldwide accessed the platform via any kind of mobile phone. (Statista)

6. 89% of marketers use Facebook in their brand marketing efforts. (Sprout Social)

7. More than 90 million small businesses use Facebook. They make use of free features including Pages, Groups, and Messenger. (Facebook, Inc)

8. 8 billion videos are viewed daily by 500 million users. This amounts to 100 million hours spent watching videos per day. (Tech Crunch)

9. With a 0.18% engagement rate, sports teams had the highest Facebook brand post engagement rate. (Statista)

10. Cnn.com had 96.25 million interactions, including likes, shares, and comments on content posted during the measured period. (Statista, May 2020)

11. 78% of American consumers discover retail products to buy via Facebook. (Oberlo)

12. There are more than 7 million active advertisers on Facebook. (Facebook)

13. More than 1.6 billion Facebook users globally are connected to a small business. (Facebook)

14. 44% of branded content ads that show the brands in the first three seconds were rated as having more brand interest. (Facebook IQ)

15. An average of 10 words were spoken in above-average performing branded content ads. (Facebook IQ)

16. Top-performing Stories Ads integrate branding and key messages at the start. (Facebook IQ)

17. Mobile-shot stories ads outperform studio-shot ads on driving checkouts, purchases, and app installs. (Facebook IQ)