ClickFunnels Platinum Review

When Russell Brunson first started ClickFunnels five years ago, people couldn’t believe a man with a potato gun e-book could generate over a hundred thousand dollars.

So, obviously, everyone wanted to know: “Is ClickFunnels legit?”  

As entrepreneurs, we’re weary and tired of getting scammed, chasing the next Shiny Object that promises to bring us millions, which usually ends up failing.

Review of: ClickFunnels


Summary: ClickFunnels Platinum continues to be a stealth weapon that marketers rely on to make insane conversions in a sustainable, trackable, and profitable way.

We’re left holding the bag with courses and info products that don’t work and that we don’t need. 

I’m here to tell you that not only is ClickFunnels legit, but that its success has skyrocketed into a $360 million dollar SaaS company.

Today, you can learn how to leverage funnel hacking and easy-to-build sales funnels using ClickFunnels Platinum.

And here’s the best part: For all its notoriety, ClickFunnels and ClickFunnels Platinum continue to be a stealth weapon that marketers rely on to make insane conversions in a sustainable, trackable, and profitable way. 

In this ClickFunnels Platinum review, you’ll learn…

  • Whether investing in ClickFunnels Platinum is worth it to help you 10x your business online
  • Why building sales funnels is a fantastic gateway to learning more about your customer while building a profitable relationship
  • How to leverage your Platinum account to build multiple automated businesses at the same time

There’s just way too much noise out there about funnel building, and if you follow the wrong advice, you’ll be left with just another expensive experiment in turning profits.

My goal with this in-depth review of the ClickFunnels Platinum Plan is to help you skip over jargon and enter the world of seamless, automated, high-converting funnels that every smart marketer is already using. 

What is ClickFunnels Platinum?

You’re here because you want to find the best software to help you build sales funnels. If you don’t know what a sales funnel is, it’s exactly like it sounds.

To understand a sales funnel imagine putting something into a funnel. The funnel, which is a process, is designed to filter everything that enters down to the other end.

Because it’s a sales process, not everyone who enters will come out on the other side. Only the most committed customers end up at the final destination. However, each stage of the funnel gives the business owner an opportunity to convert.

These series of conversions build momentum towards a “high ticket” purchase, or simply brand loyalty, which pays off the next time a customer wants to purchase.

Now, here’s an honest head’s up: ClickFunnels Platinum is not for everyone.

In a minute, I’ll show you why ClickFunnels doesn’t fit every case.

But, first, let’s talk about the ClickFunnels Platinum package. As an extension of ClickFunnels Standard, the Platinum plan is the new name of the original ClickFunnels Etison Suite Plan.

Earlier this year, Russell Brunson and the ClickFunnels team announced that some major retooling was going to happen within ClickFunnels, and it was all focused on bringing back the simplicity and focus of the original vision: Offer the easiest and most profitable funnel building tools, techniques, and tricks to users. 

This means, goodbye Actionetics, hello Follow-Up Funnels. 

Follow-Up Funnels

For folks who are wondering “What is Actionetics?”, it was Russell’s attempt to compete with marketing automation tools by offering chatbots, email autoresponders, and desktop alerts included in the software.

Needless to say, these features didn’t add much and just diverted focus from what really mattered.

Instead, the ClickFunnels Platinum plan continues to support Backpack affiliate management, while closing down Actionetics and pivoting to unlimited Follow-Up Funnels instead. All this and so much more awaits users in the newly-designed ClickFunnels Platinum plan.

How much is ClickFunnels Platinum?

$297 per month: That’s how much you should plan to shell out for a monthly subscription to the Platinum tier of ClickFunnels. 

Yes, the plan goes up from the Standard $97 to $297 per month, but the tradeoff is that you get to unlock a score of features — and, most especially an expanded set of trainings in Funnel Flix.

ClickFunnels Platinum

Later on in this review, you’ll learn why Funnel Flix is such a gamechanger — prepare to have your mind blown because “Insane Value” is not an exaggeration.

Everything offered in Funnel Flix will help you hack better funnels and become the most resilient business owner you can be.

Note: There used to be a ClickFunnels $19 plan, but it is no longer available.

How is ClickFunnels Platinum Different Than ClickFunnels? 

You can read my full ClickFunnels review here.

Let’s take a look at the tiered price points of the three different plans available: There’s ClickFunnels Standard, ClickFunnels Platinum, and the Collective Plan.

For the purposes of my breakdown, I’ll focus on Standard and Platinum.

ClickFunnels Platinum Features

Let’s go a little more in-depth with both plans:




Price Point



Number of Funnels








3 (perfect if you have a team)

Payment Gateways





9 (set-up up to 9 different businesses)

Follow-Up Funnels (previously Actionetics)


Yes, unlimited.




Affiliate Program Integration



Funnel Flix

Limited trainings

Almost unlimited trainings

Besides these upgrades to capacity and accessibility, I have to highlight the three most significant, and newest, features of ClickFunnels Platinum that you get access to:

  • Daily Virtual Hackathons
  • Funnel Flix
  • The Funnel Hacker Forum

ClickFunnels Platinum: In-Depth
Review of Features

Here’s what you get when you upgrade to a Platinum ClickFunnels plan.

1) Funnel Flix: The ClickFunnels Training That Keeps On Giving

Let’s get one thing straight: even on a Standard Plan, you still have access to training. Remember our comparison chart? It shows you that you can get access to Standard training videos, but on a limited basis.

Standard Plan Trainings

Platinum Plan Trainings

30 Day Challenge

One Funnel Away Challenge

Affiliate Bootcamp

Funnel University (AKA FunnelU)



E-Commerce Live Event Training

Funnel Agency Secrets

10x Documentary

Funnel Hackathon

10x Secrets

Operation Toussaint

High Ticket Secrets

Funnel Hacking Live

YouTube Traffic Secrets

Funnel Builder Secrets

John Reese’s Outsource Force


Course Secrets

Product Secrets


John Reese’s Money Mindset Training

Jay Abraham — The Anthology

Tony Robbins Private Collection

The Warrior’s Way Doctrine

So, take everything you get in the Standard plan and add to it all the training you get access to as part of the Platinum Plan, et voila! That’s what you’ll see when you log on to the Funnel Flix members area.

Now, one thing should be totally apparent from the trainings:

The Standard plan is useful if you’re going to keep operations small, perhaps even solo. They’re not just for beginners. If you’re happy with never being able to scale up, because you plan to make one funnel, and one funnel only, great! The per month price of this plan suits you well.

But the thing with ClickFunnels is that it’s a software built for hungry people, by hungry people. And simply by virtue of connecting to other like-minded, curious, and growth-oriented “Funnel Hackers,” you can’t help but want to grow.

Funnel Flix is designed to help you on that journey. Trainings like “AdSecrets” and “Funnel Builder Secrets” are the first step on that journey. But once you’ve been introduced into the world of funnels, it’ll soon be time to scale up, young padawan.

With training like, “Funnel Agency,” and “Offermind,” the aim of ClickFunnels Platinum is clear: To help you invest that $297 per month so you can uplevel your one-person operation to a full-scale business.

2) Unlimited Funnels and Pages

Why is it so important to take advantage of the unlimited funnels and pages on a platinum plan?

It’s pretty simple: You can expand your offers based on the best performing funnel sequences and add even more to your overall strategy.

The ClickFunnels Standard plan only allows a maximum of 20 funnels and 100 landing pages, so if you plan to scale your business, get yourself access to the Etison suite plan.

P.S. While ClickFunnels Platinum gives you access to unlimited funnels and landing pages, the domain feature still has a cap. $297 per month only grants you 9 domain link permissions. You can have an unlimited amount of subdomains, but 9 custom, unique domains means you can only, technically, set up nine different business or brand names. 

3) Follow-Up Funnels

This is where ClickFunnels Platinum pays off once more. What used to be Actionetics under the self-styled Etison Suite plan is now Follow-Up Funnels. Through your ClickFunnels account, with a click of a button, you can create autoresponders as you would in MailChimp or Active Campaign.


However, you don’t need to connect third-party software. Follow-Up Funnels allows builders to create very granular and almost personalized follow-up sequences from actions taken in the funnel sequence. This is based on information such as:

  • Who the customers are
  • Where they’re coming from
  • What actions they took (or didn’t take) inside
  • What they purchased and how recently

4) Virtual Hackathons

The official ClickFunnels Facebook group itself is nearly 250,000 members strong and you can be sure that almost half of those members are simply individuals committed to studying and breaking down the setup and science of successful funnels.

Virtual Hackathons

Clearly, there are hackers everywhere. Virtual hackathons just take this to the next level. Within the ClickFunnels Platinum account, virtual hackathons are your exclusive opportunity to practice building profitable webinars, sales, leads, or even survey funnels while you’re guided by expert coaches.

There’s a lot of value in watching funnels get built and learning about the behind-the-scenes logic and setup. While ClickFunnels features an easy, drag-and-drop builder, Funnel Hacker Forum is another way to access sales expertise.

Is the New ClickFunnels Platinum
Access Worth It?

So you’re wondering whether you should get ClickFunnels Platinum? Pivoting from the former Etison Suite plan into the new and improved ClickFunnels is definitely a good sign. Over and above all this, ClickFunnels really gives you a lot of value up front.

Funnel hacker, take note: That’s always Russell Bruson’s MO.

Russel Brunson Value

Here’s a quick recap of my Platinum review. Consider these pros and cons before you get ClickFunnels Platinum.

Pro: VIP Treatment and Perks

As a funnel hacker, your subscription to ClickFunnels Platinum will get you access to VIP treatment and perks across the features. From the live chat and priority support, to the expanded Funnel Flix library of training, everything is geared toward your growth.

The wealth of training and live support you get is totally unparalleled, which makes ClickFunnels Platinum so much more than a piece of software. With its rebrand and return to what it does best, ClickFunnels is really focusing on building a community of individuals committed to sharing the most profitable sales secrets.

However, my ClickFunnels Platinum review also takes into consideration that builders may feel that their business still lives on someone else’s platform. This might be a non-negotiable for you, in which case you might try to find an alternative platform to ClickFunnels.

Regardless, it's worth testing out the ClickFunnels free trial which is risk-free.

Con: Higher Costs Per Month

As you saw, my Platinum review leaves no stone unturned. For everything you get in ClickFunnels Platinum, you’ll definitely need to commit to the per month subscription pricing, which is a hefty $200 more than the standard ClickFunnels pricing plan.

However, Platinum’s numerous features and the profit you’ll soon pull in with the funnels will help offset this cost over time.

In a way, the livestreams, expert coaching, and ongoing training help you save on time you might waste with trial and error.

ClickFunnels Platinum Review Conclusion

So is ClickFunnels Platinum worth it? That’s a valid question and I’ll conclude by saying: 

It all depends on your goals. The opinions expressed are based on my own use of the backend of the software, which is pretty robust if your goals are to build a funnel agency or multiple profitable funnels that you can access from a single dashboard.

If you’re still at the point where you’re testing the waters, however, then these Platinum bonuses may not even be useful yet. Remember, that the ClickFunnels Platinum bonuses are designed for ClickFunnels users who are not only growing in sales and team members but also in mindset.

The good news is that you can test the features and any bonus you’d like through the free trial that ClickFunnels Platinum offers.

Test drive the functionality right away or choose to upgrade to a ClickFunnels Platinum account from Standard. This will give you a chance to figure out if you’re at the right stage in your business to move to ClickFunnels Platinum.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.