ClickFunnels Scam – Is ClickFunnels Stealing Your Money?

Five years ago, I was watching a YouTube video where a really young, really loud, really enthusiastic guy comes on.

He’s talking a mile-a-minute (scientific guess) about some “weird marketing trick” he used to generate millions of dollars in sales a year.

Which breaks down to just about thousands of dollars every month. Sounds like a scam? Naturally, I perked up and spent an hour-and-a-half with one eyebrow raised.

Are you with me? Great.

Maybe you know who the loud, young, bit-too-enthusiastic guy was. Maybe you remember him as “Russell Brunson,” the infamous seller of the Potato Gun e-book.

Because, as if it weren’t enough that this guy was trying to sell me his “one weird marketing trick” language, he was basically trying to tell me he made all that money selling a book about potato guns.

Like any internet marketer, I wasn’t a stranger to dubious Internet claims.

The anonymity of the online space almost guarantees that five Toms are going to try and swindle unsuspecting people out of their money.

So, like you, I Google this guy.

Naturally, a score of related search terms come up, like:

  • Russell Brunson from Boise State
  • Russell Brunson Net Worth
  • ClickFunnels Scam
  • What is a ClickFunnels?
  • ClickFunnels Affiliate Program
  • Make Money Online with ClickFunnels

In five years, the name and the founder associated with this software took the online world by storm. 

Numbers Speak Louder than Words

Fast forward to this year:

  • More than 60,000 entrepreneurs and businesses rely on ClickFunnels
  • The ClickFunnels Facebook Community has over 250,000 people, with 150,000 active CF users
  • Over the last five years, ClickFunnels has created over a million sales funnels and membership sites

These numbers are not scams. They tell the stories of thousands of people who use this software to make money online through affiliate programs, product sales, and as certified funnel builders.

So what changed? Russell and the Etison Suite company actually built a marketing software that took the concept of funnels and simplified the headache every business owner faces when actually creating funnels.

That’s why ClickFunnels is definitely NOT a scam.

And once I unpack questions like...

  • What is ClickFunnels?
  • Is this a marketing tool?
  • What are ClickFunnels capable of doing?
  • Is it a landing page builder or sales funnels builder?
  • How can it make me money for my business?’ll understand why this is not a ClickFunnels scam. Instead, it’s a powerful way to create sales funnels on autopilot.

What is ClickFunnels?

As a robust platform, ClickFunnels streamlines everything about building a sales funnel.

Seriously — all the things.

But the real reason why this marketing tool works so well is that it takes the complexity of all interactions within the funnel process and maps it to good, ol’ fashioned buyer psychology.

On the front-end, the customer progresses through the funnel. On the backend, the Etison suite editor allows you to create pages that prompt more, bigger, and faster sales per month. 

Take a look at my in-depth ClickFunnels review if you want all the details.

What Can You Create with ClickFunnels?

CF revolutionized the funnel building game. It categorized funnels by the type of goal or business you’re running. Popular sequences include:

  • Lead Generation Funnels
  • Webinar Funnels
  • Membership Sites
  • Application Funnels
  • Ecommerce Funnels

The best part about using the software is the pre built funnel templates. With the landing page builder, you don’t need to design anything. That’s not a scam, that’s a service.

(Hint: Russell hates reinventing the wheel. Instead, the Boise State grad jokingly likes to encourage funnel hackers to “ethically steal” what’s already working!)

Just ask the 800+ Funnel Hackers who have broken into the 2 Comma Club using a single sales funnel.

is clickfunnels a scam

Who Uses ClickFunnels?

Okay, so if you’ve ever seen some of the old-school pages Russell has had to drum up to create sales, you’re probably thinking,

“ClickFunnels works for ClickBank products. But I’m a dental surgeon in Utah with a private practice and a family of four. ClickFunnels feels like a gimmick to me.”

And that’s where you’d be wrong.

Yes, ClickFunnels works well with Clickbank affiliate products.

But the flexibility of the software’s funnel templates means that all you need to nail is the Holy Trinity of funnel-building:

  • Hook
  • Story
  • Offer

So even if you’re a....

  • Freelancer
  • Podcaster
  • Online T-shirt seller (E-commerce)
  • Fitness gym owner
  • Realtor
  • Dentist
  • Chiropractor
  • Network marketer with a physical product

You can make money using ClickFunnels.

And once you become an expert, you can become a ClickFunnels affiliate. This is also another reason why individuals may see the software as a scam.

Is the Affiliate Program a ClickFunnels Scam?

The idea that ClickFunnels scam individuals may be the sheer number of so-called affiliates.

In fact, this business is known to payout the most generous commissions per month in the industry.

Now, as a Clickfunnels affiliate, you can promote many different products, besides the software service. One of the popular and easiest to promote is the One Funnel Away Challenge. You can read my comprehensive One Funnel Away Challenge review to get all the details.

In fact, many influencers and bloggers today monetize their content with product recommendations.

They also declare the affiliation in a transparent way. There’s never any pressure to buy.
And to further build their audience’s trust, these digital entrepreneurs frequently turn down software, brand affiliate deals, and promotions for products and services that they don’t personally use or believe in.

Which is exactly why the One Funnel Away Challenge works so well — for both CF affiliates and beginner funnel hackers.

What is the One Funnel Away Challenge?

Affiliates are already experts in funnel building. So, by offering OFA to a new user, they’re giving them a chance to experience CF’s power in a hands-on, community-based way.

The program is a guided experience that challenges you, the user, to participate in live calls that cover mindset, strategy, funnel building, and sales for 30 days. 


Challenger-takers are also provided workbooks that help them take action. The only “commitment” from you is $100.

Use the Free Trial to Decide for Yourself

Besides gaining access to the OFA Challenge, you can use the 14-day trial to eliminate the idea of a ClickFunnels scam.

Read this detailed guide on the ClickFunnels free trial to learn the benefits you get.

This will help you determine that this "Clickfunnels scam" is definitely not a scam at all.

Final Thoughts: Here’s Why ClickFunnels is NOT a Scam

I’ll leave you with this challenging thought:

Consider your reaction to the profit or affiliate commission that many businesses make using this website.

It says nothing about the promises that CF makes.

Instead, we don’t want to believe that almost anyone can harness the power of time and hard work to reap almost exponential profits over time.

Look, no one said it was going to be easy. This is not a get-quick-rich scheme. In fact, the backend of CF is so robust, you need trainings like Funnel Builder Secrets or One Funnel Away to master it.

But once you do reach a certain altitude, your investment of time and effort will keep you in the air and cruising. 

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.