The very first words Expert Secrets features are from Robert Kiyosaki:
“Expert Secrets...is one of the shortcuts of the new rich.”
Yeah, I know. Sounds gimmicky, right?
I guarantee you that 97% of people who read that never scroll (or flip) past that one quote.
Review of: Expert Secrets
Rating:
Summary: Expert Secrets is the only book you need if you plan to transform your special expertise into monetizable products and attractive offers.
I really can’t blame them because there are way too many “gurus” out there right now, all promising you that “Their Thing” is “The Thing.”
Capital T.
I’ll be honest: Most of this is total garbage.
It’s usually regurgitated wisdom anyway, and you probably don’t need to spend five figures on personal coaching, right?
Good.
Because Expert Secrets is literally like a personal and business development coach-in-your-backpocket, all for the tidy sum of —
Free.
Yep, you read that right.
And, no, that’s not a gimmick.
It’s a tall order, sure, but as I’m going to show you in this Expert Secrets review, the insights you gain through this book form the foundation of proven coaching systems that cost anywhere from $20-$50k in price.
Are you still with me?
Here’s why I love the Expert Secrets book so much:
It shows you how to take that “stuff” hidden deep inside you — a goldmine of talents, expertise, passion, strengths, skills, knowledge, and life experience, that unique genius that’s all your own — and bring it out so you can monetize on this treasure trove you already have.
What is Expert Secrets?
A lot of the more “popular” marketing copy and persuasion tricks out there are built on making you feel one thing:
Inadequate. Incomplete. Not enough.
It’s not some evil scheme designed to personally target you. It’s just that appealing to our sense of scarcity and FOMO works so well when it comes to trying to convince humans to take action.
These urgency-based marketing offers appeal to a very instinctual part of our brains — the part that wants to stay alive, eliminate uncertainty, not be abandoned, and eventually left out in the cold to get eaten by a wolf or something.
Sorry for getting morbid, but, hey, it’s the truth. “Old” psychology says we’re more motivated by pain than by the promise of a reward.
The Expert Secrets book, though, totally flips this conventional perspective upside down. It focuses on the reward, rather than the risk. You stand to gain a lot from following the Expert Secrets system, so pay close attention.
Expert Secrets is one of the few marketing resources out there that tell you:
“Everything you need is within. You’re already an expert. You don’t need to look outside. You have something special inside you. So why not use the expert inside and build on it to create financial wealth in your life?”
In a moment, I’m going to completely breakdown all the contents of the book in this Expert Secrets review for you.
Hey, even if it’s free, you still need to know if you should commit to spending time (an incredibly valuable resource!) to read the Expert Secrets book, right?
But first, I want to tell you what you should expect when you dive into this Expert Secrets book review:
And all this comes from an individual who has made it his life’s mission to build expertise in exactly this sphere.
In fact, Russell Brunson, author of the DotCom Secrets “trilogy” of books, has been reverse-engineering success in his life since he was 10 years old.
Less than a decade later, he’s grown his company, Etison Suite LLC, to over $400 million and 136,000 active users.
Clearly, this is an expert business owner, which makes him the perfect person to be a bridge towards your business making millions.
Is Expert Secrets a “Must Read”
Book For Your Business?
When you’re generating money through a marketing system online, there’s a standard model you can work with.
Example: If you’re a photographer selling services, you’re already an expert at your craft. You might use a combination of the following sources to make money:
But these are all one-to-one services. They require you to put in your time for money. If you’re not present, the “work” doesn’t get done, and the money doesn’t come in.
Even if you hire people for your team, you’re still operating on the model of time-for-money. If you don’t book clients for your business, you don’t get paid — it’s just that simple.
This Expert Secrets review shows you how to secure your business against this time-for-money trade.
Think about all the knowledge, skill, and expertise this photographer might have built up through all client work.
Expert Secrets by Russell Brunson allows you to translate this expertise. In other words, people who offer services, or those who have a specific kind of knowledge, can strengthen their income generation by:
Now, ask yourself: Does this book sound like a must read for your business?
If you have any level of expertise in a chosen niche that you can monetize to create a new opportunity, the answer is yes.
Follow this Expert Secrets review to the tee and you may perhaps even transform it into a mass movement of raving fans.
Making Money As An Expert
Clearly, Expert Secrets is a book with a potential to help entrepreneurs. You may even think of one-man and one-woman brands that offer their expertise through an information product or through packages for high ticket coaching clients.
But what about mom-and-pop hardware business shops? What about local, brick-and-mortar pest control companies? These kinds of businesses are part of “regular” life, and can’t benefit from marketing advice about building expertise, right?
Wrong.
I would actually say the exact opposite is true.
It’s exactly because these businesses are a crucial part of everyday life that Expert Secrets matters so much.
Physical businesses like dentists, spas, chiropractors, real estate agents, dog groomers, restaurants, and even hot dog stand vendors are perfectly positioned to take advantage of the “Expert Secret” methodology.
Why?
Because these are the people who know their business inside and out. And their decades of operating in the same business niche can serve other people, their clients and customers with depth and reach.
Sorting Through the Three:
Expert Secrets v.s. DotCom Secrets v.s. Traffic Secrets
Before you get started with the Expert Secrets book, you may want to know whether DotCom Secrets and Traffic Secrets overlap with Russell Brunson Expert Secrets.
The short answer is that they don’t.
You actually should read all three — but reading the other two aren’t necessary to put the powerful actions of Expert Secrets into play.
The long answer is that DotCom Secrets is all about online marketing, specifically with funnels. It’s also a great support for new businesses that haven’t been established yet.
That’s why the book goes so in-depth with building these foundational pillars. You can’t be an expert, for example, without projecting your current identity into an “attractive character.”
(More on this in a moment).
DotCom Secrets gives you an A-to-Z look at every aspect of online marketing including copywriting, email sequences, templates, scripts, traffic tricks, and so much more.
Traffic Secrets, on the other hand, is exactly what it sounds like. When you’ve established your online business, your most significant task — and the one poised to make the greatest difference to your bottom line — is mastering traffic.
In order to convert any prospect…
To get them to your offer and sales copy…
To convince and persuade them to take action…
You first need to find and cultivate traffic.
Expert Secrets, however, is about a very particular kind of business model. It’s a new opportunity to generate income. But it all starts with a mass movement of loyal fans.
What Expert Secrets Is All About
As you read Expert Secrets, you’ll encounter 5 distinct sections that give you a reliable framework to replicate Russell Brunson’s own success.
Consider the fact that this is a man who made millions using these “expert” secrets to sell a book about potato guns, and you’ll realize the sheer potential that lies ahead. Expert Secrets is so powerful because it doesn’t matter what your expertise is.
Section #1: Creating Your Mass Movement
It takes a good amount of consistency and repetition to start building a loyal community. But, without this “tribe” of loyal individuals, you won’t be able to create a mass movement of people who will pay for your expertise — and even advocate and share your message on your behalf.
Here’s what you’ll need to help move people in favor of what you have to offer:
Together, these steps will help you create a mass movement. This is a foundational part of the Expert Secrets review.