Expert Secrets Review: This Book is a Game Changer

The very first words Expert Secrets features are from Robert Kiyosaki:

Expert one of the shortcuts of the new rich.

Yeah, I know. Sounds gimmicky, right?

I guarantee you that 97% of people who read that never scroll (or flip) past that one quote. 

Review of: Expert Secrets


Summary: Expert Secrets is the only book you need if you plan to transform your special expertise into monetizable products and attractive offers.

I really can’t blame them because there are way too many “gurus” out there right now, all promising you that “Their Thing” is “The Thing.”

Capital T.

I’ll be honest: Most of this is total garbage.

It’s usually regurgitated wisdom anyway, and you probably don’t need to spend five figures on personal coaching, right?


Because Expert Secrets is literally like a personal and business development coach-in-your-backpocket, all for the tidy sum of —


Yep, you read that right.

And, no, that’s not a gimmick.

It’s a tall order, sure, but as I’m going to show you in this Expert Secrets review, the insights you gain through this book form the foundation of proven coaching systems that cost anywhere from $20-$50k in price.

Are you still with me?

Here’s why I love the Expert Secrets book so much:

It shows you how to take that “stuff” hidden deep inside you — a goldmine of talents, expertise, passion, strengths, skills, knowledge, and life experience, that unique genius that’s all your own — and bring it out so you can monetize on this treasure trove you already have.

What is Expert Secrets?

A lot of the more “popular” marketing copy and persuasion tricks out there are built on making you feel one thing:

Inadequate. Incomplete. Not enough.

It’s not some evil scheme designed to personally target you. It’s just that appealing to our sense of scarcity and FOMO works so well when it comes to trying to convince humans to take action.

These urgency-based marketing offers appeal to a very instinctual part of our brains — the part that wants to stay alive, eliminate uncertainty, not be abandoned, and eventually left out in the cold to get eaten by a wolf or something.

Sorry for getting morbid, but, hey, it’s the truth. “Old” psychology says we’re more motivated by pain than by the promise of a reward.

The Expert Secrets book, though, totally flips this conventional perspective upside down. It focuses on the reward, rather than the risk. You stand to gain a lot from following the Expert Secrets system, so pay close attention.

Expert Secrets is one of the few marketing resources out there that tell you:

“Everything you need is within. You’re already an expert. You don’t need to look outside. You have something special inside you. So why not use the expert inside and build on it to create financial wealth in your life?”

expert secrets review book

In a moment, I’m going to completely breakdown all the contents of the book in this Expert Secrets review for you.

Hey, even if it’s free, you still need to know if you should commit to spending time (an incredibly valuable resource!) to read the Expert Secrets book, right?

But first, I want to tell you what you should expect when you dive into this Expert Secrets book review:

  • Figuring out how to communicate your expertise within a particular niche in a charismatic and engaging way through consistent and effective online marketing strategies (if you’ve read DotCom Secrets, you’ll be familiar with the Attractive Character)
  • Harnessing a framework, with step-by-step advice, that can help you build a community and monetize your expertise through a combination of info products and/or one-to-one services
  • Creating a lasting and significant impact through authentic and deliberate personal branding that actually serves your audiences and establishes trust (hint: Funnels play a big role in this)

And all this comes from an individual who has made it his life’s mission to build expertise in exactly this sphere.

In fact, Russell Brunson, author of the DotCom Secrets “trilogy” of books, has been reverse-engineering success in his life since he was 10 years old.

Less than a decade later, he’s grown his company, Etison Suite LLC, to over $400 million and 136,000 active users. 

Clearly, this is an expert business owner, which makes him the perfect person to be a bridge towards your business making millions. 

Is Expert Secrets a “Must Read”
Book For Your Business?

When you’re generating money through a marketing system online, there’s a standard model you can work with.

Example: If you’re a photographer selling services, you’re already an expert at your craft. You might use a combination of the following sources to make money:

  • One-to-one shoots with clients
  • Selling your special, custom photo presets to other photographers
  • Performing editing services as an “add-on” for clients or other photographers
  • Diversifying the kinds of photography you do (for example, if you’re a real estate photographer, you might also start a wedding photography service)

But these are all one-to-one services. They require you to put in your time for money. If you’re not present, the “work” doesn’t get done, and the money doesn’t come in.

Even if you hire people for your team, you’re still operating on the model of time-for-money. If you don’t book clients for your business, you don’t get paid — it’s just that simple.

This Expert Secrets review shows you how to secure your business against this time-for-money trade.

Think about all the knowledge, skill, and expertise this photographer might have built up through all client work.

Expert Secrets by Russell Brunson allows you to translate this expertise. In other words, people who offer services, or those who have a specific kind of knowledge, can strengthen their income generation by:

  • Creating and selling information products featuring your expertise that you know people want
  • Generating targeted leads and followers using in-depth webinars
  • Closing high-ticket packages like masterminds and valuable coaching services

Now, ask yourself: Does this book sound like a must read for your business?

If you have any level of expertise in a chosen niche that you can monetize to create a new opportunity, the answer is yes.

Follow this Expert Secrets review to the tee and you may perhaps even transform it into a mass movement of raving fans.

Making Money As An Expert

Clearly, Expert Secrets is a book with a potential to help entrepreneurs. You may even think of one-man and one-woman brands that offer their expertise through an information product or through packages for high ticket coaching clients.

But what about mom-and-pop hardware business shops? What about local, brick-and-mortar pest control companies? These kinds of businesses are part of “regular” life, and can’t benefit from marketing advice about building expertise, right?


I would actually say the exact opposite is true.

It’s exactly because these businesses are a crucial part of everyday life that Expert Secrets matters so much.

Physical businesses like dentists, spas, chiropractors, real estate agents, dog groomers, restaurants, and even hot dog stand vendors are perfectly positioned to take advantage of the “Expert Secret” methodology.


Because these are the people who know their business inside and out. And their decades of operating in the same business niche can serve other people, their clients and customers with depth and reach.

Sorting Through the Three:
Expert Secrets v.s. DotCom Secrets v.s. Traffic Secrets

Before you get started with the Expert Secrets book, you may want to know whether DotCom Secrets and Traffic Secrets overlap with Russell Brunson Expert Secrets.

The short answer is that they don’t.

You actually should read all three — but reading the other two aren’t necessary to put the powerful actions of Expert Secrets into play.

The long answer is that DotCom Secrets is all about online marketing, specifically with funnels. It’s also a great support for new businesses that haven’t been established yet.

That’s why the book goes so in-depth with building these foundational pillars. You can’t be an expert, for example, without projecting your current identity into an “attractive character.”

(More on this in a moment).

DotCom Secrets gives you an A-to-Z look at every aspect of online marketing including copywriting, email sequences, templates, scripts, traffic tricks, and so much more.

Traffic Secrets, on the other hand, is exactly what it sounds like. When you’ve established your online business, your most significant task — and the one poised to make the greatest difference to your bottom line — is mastering traffic.

In order to convert any prospect…
To get them to your offer and sales copy…
To convince and persuade them to take action…

You first need to find and cultivate traffic.

Expert Secrets, however, is about a very particular kind of business model. It’s a new opportunity to generate income. But it all starts with a mass movement of loyal fans. 

What Expert Secrets Is All About

As you read Expert Secrets, you’ll encounter 5 distinct sections that give you a reliable framework to replicate Russell Brunson’s own success.

Consider the fact that this is a man who made millions using these “expert” secrets to sell a book about potato guns, and you’ll realize the sheer potential that lies ahead. Expert Secrets is so powerful because it doesn’t matter what your expertise is.

Section #1: Creating Your Mass Movement

It takes a good amount of consistency and repetition to start building a loyal community. But, without this “tribe” of loyal individuals, you won’t be able to create a mass movement of people who will pay for your expertise — and even advocate and share your message on your behalf.

Here’s what you’ll need to help move people in favor of what you have to offer:

  • Create an “attractive character” or “charismatic leader” — Your attractive character will help pull in people from all walks of life. These individuals are your target market. You’ll learn the best approach to align them with your brand, using high-converting marketing messages.
  • Clearly articulate your vision for your clients’ future based cause — A clear narrative of why you’re doing what you’re doing, how to get others’ involved, and how your expertise can impact someone’s life.
  • Develop a new opportunity for your followers — Getting your followers involved requires you to take a series of steps to get them to believe in your solution. Russell Brunson shows you exactly how to do this. 

Together, these steps will help you create a mass movement. This is a foundational part of the Expert Secrets review.

creating a mass movement

The new opportunity is essentially what you’re offering. This could be in the form of products or services. Your followers should be able to use these offerings to achieve the outcome you’re promising.

That’s why it’s so important to establish expertise first. Your mass movement won’t take off without it. All your ideas, messaging, sales funnels, sales pitch, and even your website structure will be geared around these details. 

Section #2: Creating Belief

Okay, besides invading your subject’s dream and “planting” a belief in their mind (à la Inception), how the heck do you create belief?

Well, it’s quite simple. You leverage consistent interaction, time, and their experience of the problem they’re already facing.

For Russell, everything starts with a belief. It’s why ClickFunnels, his company’s signature software, offers mindset training videos under the FunnelFlix library.

These techniques will allow you to, over time, instill a belief in your audience that matches your own. For example, if you’re selling a financial product, your belief may be that one’s financial future is in one’s own hands.

In this case, if your audience currently believes they don’t have much hold over their financial well-being, then you’ve got two courses of action:

  • Finding individuals who match your belief
  • Converting your audience’s beliefs or subtly persuading them through consistency and repetition 
3 expert secrets

There are 6 methods you’ll use to convert your people (or find the right ones):

1. The Big Domino
2. The Epiphany Bridge
3. The Hero’s Two Journeys
4. The Epiphany Bridge Script
5. False Belief Patterns
6. The 3 Secrets

Section #3: Your Moral Obligation

Sales is the key to the impact you’re going to make through your expertise. However, to do so, you’re going to need to communicate — and communicate well.

This communication with your readers will help you break down barriers and educate your audience. Some of the ways that you can do this are:

  • The Stack Slide — You may have seen “the stack slide” if you’ve ever purchased any of Russell’s other products. For example, the OFA Challenge includes a long “stack” of included bonuses that go beyond just the main product. These sweeten the deal and make your offer absolutely irresistible.
  • The Perfect Webinar — You can present the “stack slide” at the end of the “Perfect Webinar.” This section is all about a reliable script you can use to sell your offer using just one single point of belief.

Follow each of these methods (The One Thing, Breaking and Rebuilding Patterns, The Stack, and Trial Closes), and you’ll be able to nail your sales. You’ll also get better with time.

You can use this fantastic framework to sell through any other new opportunity, including online courses, coaching workshops, masterminds, and more. 

Section #4: The Funnels

Where would we be without funnels? The truth is that people would still use the concept of funnels but their selling skills would hit a serious setback without them.

And that’s what Brunson’s series of business books (like the DotCom Secrets book) are all about. They’re a must read because they show you all the ways you can get creative with funnels.

Of course, the creator of the ClickFunnels software company would argue for the use of funnels for your business, but there’s a reason. Any entrepreneur can master the use of copy, ads, and traffic.

But funnels can help people streamline the conversion of prospects in a much more effortless and seamless way.

perfect webinar funnel

See, the perfect webinar model is also a sales webinar that you can translate into a funnel template. This section shows you exactly how to harness that mass movement you’ve been building into a new opportunity to make money.

This section includes details on every part of the funnel sequences, including:

  • The Perfect Webinar Model
  • The Four Question Close
  • The Perfect Webinar Hack
  • Email Epiphany Funnels
  • Epiphany Product Launch Funnels

Funnels are the core of profitable digital marketing. This in-depth section is arguably one of the most powerful aspects of the Expert Secrets book. When you use these funnels for your business, you’ll be able to use the exact templates to drive traffic and conversions for your offer.

Section #5: Fill Your Funnel

Here’s a little preview on “Traffic Secrets.” As the section title suggests, this part of Expert Secrets is all about finding prospects and leads for your business. Essentially, this is all about how to get people to your sales funnels.

Creating traffic will rely on you going where your customers are already congregating. It involves a truly incredible process known as the “Dream 100.” 

Expert Secrets Upsells

I personally love the upsells because they’re incredibly valuable. Not only do they add to the immense knowledge you’re already receiving, you also get a chance to grab a few other deals with special discounts.

Let’s take a look:

  • The Black Box — This is the first Order Bump that you’ll see. The Funnel Hacker Black Box is its own “Stack Slide” of multiple offers.
  • Storytelling Secrets — Order bump #2, which is yet another crucial (but lesser known) resource in the “Secrets” trilogy
  • Audio Books — The audiobook version is so useful when you’re listening on-the-go
  • Expert Revolution System — You’ll only get instant access to this “upsell” only once, so consider if you really want it

If you consider yourself to be a “funnel hacker,” it might be worth it to pull out your credit card and see this funnel in action. The Expert Secrets funnel is exactly like the other books in the trilogy, so you may want to reverse-engineer or “hack” this funnel for your own offer’s use.

Final Thoughts: Expert Secrets Dares You To Put Your Plan into Action

Any review, Expert Secrets, DotCom Secrets, or Traffic Secrets, should fire you up to take action. The best thing about the trilogy of the “secrets” books is that all of them give you specific and detailed plans and templates you can follow for your business.

Even if you already have your attractive character nailed down from having read DotCom Secrets, you can skip ahead and start setting up your sales funnel to get your “mass movement” of prospects into your offer.

So, does the Expert Secrets book sound like something you could take advantage of?

Let me put it to you this way: If you haven’t already started a business based on your expertise, Expert Secrets is the book for you. So if you’re not already in a business you’re absolutely passionate about, or one which draws on your strengths, make Expert Secrets a part of your plan.

And then watch your personal brand skyrocket. 

Expert Secrets FAQ

What is Expert Secrets?

Expert Secrets is the only book you need if you plan to transform your special expertise into monetizable products and attractive offers.

How Much Does Expert Secrets Cost?

Expert Secrets pricing is affordable. If you live in the U.S. and you buy Expert Secrets from the main website, you’ll only have to pay $7.95 for shipping. If you live outside the U.S., you can still get the offer, but shipping will cost you $19.95.

Where Can I Buy Expert Secrets?

The easiest (and cheapest) way to buy Exert Secrets is to go to the original Experts Secret website and order the book. All you’ll pay is shipping.

You can also buy the Expert Secrets book off of Amazon, Barnes and Noble, Amazon Kindle, Nook, and more.

Is Expert Secrets Part of a Trilogy?

Yes! As the Expert Secrets review outline, the book is the second in the series of three books by Russell Brunson. The other two are Dotcom Secrets and Traffic Secrets.

Expert Secrets, DotCom Secrets, and Traffic Secrets are not, in the strictest sense of the word, a “trilogy” of books because they stand alone.

You can read Expert Secrets first and then the DotCom Secrets book, or read Expert Secrets and never get to Traffic Secrets and you’ll still be successful.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.