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The Funnel Hackers Cookbook Review: Master the Science of High-Converting Funnels

Can I be honest with you for a second?

The very last thing my hard drive needs right now is one more downloadable PDF.

But I make an exception for business resources as valuable as the Funnel Hackers Cookbook.

You see, this is a funnel hacking cookbook in every sense of the word. It includes step-by-step instructions known as funnel “recipes,” which guide you on your quest to build high-converting funnels.


Summary: The Funnel Hackers Cookbook is a free resource that teaches you everything you need to create high converting funnels. The physical version is beautifully designed, and well worth it.

And if you’re still trying to get the hang of the ClickFunnels platform, this recipe book breaks down:

  • The software’s functionality
  • The exact templates that successful online business owners have used to create consistent sales and profits.

What is the Funnel Hackers Cookbook?

The ClickFunnels Funnel Hacker Cookbook eliminates rookie mistakes of new funnel builders.

Trying to understand and master sales funnels? That’s what this Funnel “cookbook” is all about. Get detailed instructions on how to construct every single page of a successful sales funnel.

funnel hacker cookbook product

Note: Funnel Hacker’s Cookbook doesn’t focus on strategy or the psychology behind why sales funnels work. For that, you’ll need to consult resources like Expert Secrets or DotCom Secrets.

Take a Peek Inside Funnel Hacker’s Cookbook

A funnel page involves three things:

  • The specific elements on the page
  • The pages themselves
  • The whole funnel, which is the order of the pages that strategically capture and convert a customer on their journey
funnel builder

So why is it a funnel “cookbook” and not a guide? The idea behind the funnel cookbook concept is that there is a recipe (or a proven system) for success.

Any funnelhacker knows: You don’t need to reinvent the wheel — unless you really want to!

1) What are Elements?

First come the “ingredients” of a sales funnel. Ingredients are elements that make up the page — and you need to learn:

  • What they are,
  • How they contribute to a funnel’s overall logic,
  • And, if you’re working in ClickFunnels, how to digitally work with these elements 

For example, a Squeeze Page differs from Order Form because the end goal for a customer is different.

2) What are Page Recipes?

Next in the Funnel Hacker Cookbook are page recipes. These are the detailed instructions on bringing the page elements together to create various kinds of pages for your business.

Funnel Hacker's Cookbook outlines 37 types of funnel pages you can build.

page recipes

The design of each page element order for sales funnels matters. That’s what this part of the Funnel Hacker's Cookbook helps you master.

3) What are Funnel Recipes?

Each page has a role to play in the overall sales funnel logic. Without this knowledge, you wouldn’t know how to get sales funnels working for your business.

Here’s an example of the hero page working in a hero funnel:

hero funnel

Can I Get Funnel Hackers Cookbook for Free?

Russell Brunson gives away Funnel Hacker Cookbook for free in digital PDF format.

If you need a physical copy, however, use the free-plus-shipping offer:

  • Living in the United States? The cost is $19.95.
  • Living internationally? The cost for the Funnel Hacker’s Cookbook is $38.95. 

Final Thoughts: Funnel Hackers Cookbook
Encourages You to Keep it Simple

There is such a wealth of information in this book that you could honestly spend the entire two-week ClickFunnels free trial tinkering around and trying all the templates and building techniques.

You could even take what you’ve learned here and expand it to the OFA Challenge. Because, the truth is, any one of these funnels could be your ticket to a profitable business.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.