Can I be totally honest with you?
There’s a really dirty secret going on right now in the online business community.
No one’s talking about it — but a lot of new and potential online business owners are feeling it.
Picture this:
Some person on Instagram is inviting you to their webinar for a product, a service idea, a business model, or a process for making your idea way more profitable.
Review of: Traffic Secrets
Rating:
Summary: Traffic Secrets is a comprehensive guide to nailing traffic generation and sales without being salesy, scammy, sleazy, and instead focusing on service and strategy.
To prove it, they’ll show you all the money they’ve ever made to date and how much revenue they pulled in last year with this “one crazy idea.”
Great!
No one is saying they’re not authentic — in fact, behind their persuasion may stand a real product or service that truly can help you make money as a business owner.
But, as the saying goes, what you don’t know could kill you:
This idea or offer only works if you have a source of consistent, reliable traffic, if you understand the principles of online traffic generation, and if you have some money to help you get that traffic to your offer.
Listen: without traffic, you have no business.
And this is what a lot of people who want to start their own online business are experiencing right now:
A major letdown, when they realize they’re up against other, well-established companies with huge ad budgets.
So, let me just say that while those “blog income earning reports” are a great (and true!) way to show you what’s possible, they don’t even get close to telling you how to do it.
At this point, you realize that what you need is an A-to-Z guide to traffic, search engines, ad copy, and free and paid online marketing techniques that are evergreen.
And that’s exactly what Traffic Secrets — a comprehensive guide to nailing traffic generation and sales without being salesy, scammy, sleazy, and instead focusing on service and strategy — can help you master.
Why Traffic Matters More than Ever in 2020
Russell Brunson has a flair for the dramatic. Like a good storyteller, he draws you in and keeps you hooked. The only difference between him and most other marketers on the internet right now, though, is:
He 100 percent cares about people like you, your business, your growth, and your progress.
Every time a book by Russell Brunson comes out, I just know it’s going to be gold.
Like some crazy deep-sea diver, he descends into a new strategy and then comes back up to the surface, triumphantly waving the treasure he found and literally yelling for everyone to hear:
“Look what I found guys!”
And that’s why, when he compares getting traffic in 2020 like a storm that’s about to hit our shores, I’m ready to pay attention.
Listen: The very nature of the Internet is that it’s always changing. And these changes bring on even more, with an ever-increasing momentum.
No matter how much you want to get traffic in 2020, you’ll have to make peace with the fact that you, like 99% of people out there, are vulnerable to the “snap.”
(That’s the “snap” of Thanos’s fingers from Avenger’s Infinity Wars, by the way.)
Do you see where he’s going with this?
As Russell puts it, tomorrow, Sergey and Larry could snap their fingers and wipe out half of all businesses relying on paid traffic and free traffic. All it would take is another change to the algorithm.
Feels more like a slap in the face, right?
Suddenly, all your keyword research, your master plan for traffic acquisition, your advertising dollars are gone.
Down the drain.
That’s why Russell calls these the “slaps” of internet marketing instead of the snap.
And it’s not just Google.
Any external traffic sources you rely on, such as Facebook or Instagram, can just as easily do the same — in fact, they have. Multiple times.
Wham!
Astonishing, isn’t it?
Every time a platform enacts algorithm changes, entrepreneurs suffer because driving traffic is time-consuming and expensive.
They now have to start from scratch and understand what the new algorithm is looking for in order to be visible to their audiences again.
Look:
You can do absolutely everything right.
And you can still lose.
Why?
Because none of this traffic is traffic you own.
What is Traffic Secrets?
Once upon a time, there were three books in the “trilogy” that Russell Brunson was known for. These were the must-have’s:
Today, the “new” stack has changed ever so slightly. Each of these volumes are now totally updated. The new Traffic Secrets is almost a completely different animal, responsive to the 2020 landscape.
And the collection comes with a new book: “Unlock the Secrets,” which is a powerful workbook-type resource designed to help you pull fundamental principles from all three of these books.
In this Traffic Secrets review, you’ll see how the book closes the “loop” on internet marketing with a sales funnel, which DotCom Secrets and Expert Secrets laid the groundwork for.
But it doesn’t only stick to sales funnel methods. Instead, you can use the evergreen techniques and strategies in the Traffic Secrets book to grow any business, from consulting to e-commerce.
Who Created Traffic Secrets?
You may already be familiar with Russell Brunson’s brainchild, ClickFunnels, and its parent company Etison LLC. It’s a software company that helps you create a sales funnel for online selling.
However, the books are a cumulation of Russell’s 30 years of collecting junk mail, perfecting sales strategies, and even attending MLM recruiting sessions with his wife for essential oils — all so he could deconstruct the way people “get traffic” or persuade others to take action on an offer.
You don’t have to use ClickFunnels to benefit from any of these traffic generation strategies. You could use a completely different platform — even competitors of ClickFunnels — and the tactics in his book would still help you make bank.
In fact, the Traffic Secrets book has really been around in some shape or form since Russell Brunson first tinkered around with selling his infamous potato gun book through a sales funnel — which, of course netted him a million dollars in revenue.
He learned how to generate leads for less and make more on each potential customer using the traffic strategies he teaches in this book. For example, he covers the concept of “borrowing traffic” (also known as the Dream 100 method, first seen in the Experts Secrets review).
How Much Does Traffic Secrets Cost?
I call this the “book funnel.”
Russell offers people access to the Traffic Secrets book within a neatly sequenced funnel. If you go through the funnel and grab all the upsells, the journey can help you get some ideas for how tactics work.
You can grab the Traffic Secrets book for FREE, as long as you pay for the shipping costs.
For people in the U.S., you only need to pay $9.95 for the shipping. People opting for international shipping will pay $19.95, but you’ll get all the Traffic Secrets bonuses as well.
Read on to find out more about those bonuses.
Get a Closer Look Inside the Traffic Secrets Book
Russell — and, by extension, the ClickFunnels parent company Etison LLC — has always been a put-your-money-where-the-results-go kinda guy.
So the results of the Traffic Secrets course and book have helped him attract dream customers just like you to numerous product funnels he’s set up. And it’s not just retargeting strategies. Every week, through social media platforms like Facebook, Russell generates new traffic for all of his products.
And, of course, he then leverages referral marketing, testimonials, and content marketing to get even more free traffic. The traffic volume results are consistent and repeatable:
What I’m trying to stress is that traffic requires a two-pronged approach: One is a long game and the other is a short (but strategic) game.
Now, keep in mind that I’m not focusing on the Traffic Secrets course.
(Keep reading to learn about the interesting backstory on the course.)
The Traffic Secrets course is its own, standalone product, although a lot of the concepts covered within the Traffic Secrets book will show up in the Traffic Secrets course.
You can get both, however, if traffic just turns you on and you plan to become the ultimate traffic generating machine.
Section #1: How to Find Your Dream Customer
Traffic depends on actual people. It’s easy to abstract the customer away when you’re sitting behind a screen all day.
So let me just remind you that you’re trying to go where these people — your ideal or dream c